For those of you who (like me) have no television, or otherwise…: zunger

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: Yonatan Zunger (zunger) wrote,
2003-06-08 00:21:00; Yonatan Zunger
zunger
2003-06-08 00:21:00

For those of you who (like me) have no television, or otherwise haven't seen this - a new Honda ad that's somewhere between beautiful and frightening.

No, that's not CG. Yes, it took a lot of takes to get that right.

This has been your work avoidance for the night.

aaangyl

June 8 2003, 00:29:45 UTC 12 years ago

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WOW!!!
Now that's geekaliscious!

gaaneden

June 8 2003, 09:26:35 UTC 12 years ago

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It took 600 takes for it to "just work."

jephly

June 8 2003, 14:14:19 UTC 12 years ago

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I think the point is that these engineers are willing to put in the time/effort to get it just right, so that when you use it, it will "just work". (Yes, I know, the people who built the car are not the same as the people who made the ad, but image is everything.)